Martin

A well designed ad sense block which fits the style of your website/blog can take your CTR ratio to a higher level. obviously each website or blog is designed differently. so experimenting with different layouts, can help you find the best performing format.
but there are some styles of ad sense block that have proven to be the highest earners when it come to ad sense earning. three of the most popular ones are:
A. a 160×600 Skyscraper with text ads, placed on the left or right side of the page.
B. a 336 x 280 big Rectangle with text ads, placed on top or middle of the page.

2. Color Of Ad sense Block
An important aspect of a well designed ad sense block is it’s colors. while you may not want to trick people in any way, shape or form into clicking on ads, using right colors and blending the ads with the content of your page, will make the ads appear as though it’s part of it and not an unrelated subject. a simple example would be using a white background ad sense block with no borders, on a page with white backgrounds, which perfectly blends the ads with the content, thus giving your Ad sense an increase in click through ratio.

3. High Paying Ad sense Keywords
Using high valued and reach key words in your content is the number one way to ensure, Ad sense showing ads with high paying keywords on your pages. which means you will earn more for each click. which would you rather have: a page with 10 keyword which pay $0 a click or 2 keyword that pay $1.00 per click?… of course that doesn’t mean bombarding your content with non related and nonsense keywords. not only that will not attract any new traffic, but you will risk losing your loyal readers as well. so don’t write for ad sense. always write with your readers in mind, with an eye on reach keywords.
原帖地�: TechSpott - Computer and technology forums http://www.techspott.com//showthread.php?p=349

4. SEO (search engine optimization)
Search engine optimization or SEO not only helps your websites ranking and status, but it also can contribute to your ad sense earnings if done properly. here are few example of SEO:

A. Robots.txt file- an often over looked yet very effective method for SEO.
B. Meta Tags- use metatags that defines the content of each page.
原帖地�: TechSpott - Computer and technology forums http://www.techspott.com//showthread.php?p=349
C. Site Map- create a sitemap file for your site using google webmaster tools or any other tools you use.
D. Meta Title- using metatitle will make it easy to know what your content is about.
E. Title- using a short but very descriptive title for your article, which is one of the first thing search engines see, is considered very important.
F. Navigation- it has been proven that a navigation menu placed on the left side is more effective than the conventional top navigation.

5. Google Ad sense Costume Search
By having a google search box on your site, not only you are giving your readers a convenient way of searching google right on your site, but also you have the chance to earn money by any clicks generated by the users on ads displayed on the search result page. its like having your own google search site and getting paid for searches performed on it.

6. Google Ad sense Ad Links
A new feature that has been added to ad sense recently is ad links, which can be a great tool for increasing your ad sense income. it displays couple different links which are determent by google to be the best and most relevant keywords for the content of your page. not only that, you also benefit from its anonymity fact, which makes it difficult for many reader to distinguish the links from your content, there for increasing your chances of getting more clicks on those ads.

7. Targeted Traffic
Last but not least is of course the all important traffic factor. the more traffic you get, the higher your click through ratio will be. of course not any traffic will convert into clicks. quality targeted traffic is what increase click through ratio. simply because these kinds of visitors are already looking for information offered by ad sense displayed on your site. there are of course many different ways for driving targeted traffic to your site. but its been shown over and over again that traffic generated by search engines are more likely to increase the ctr, as like i said, these are visitors who are actively looking for such terms and keywords.