Hurtdf

-Be very patient and be ready to lose money before making some. The point is, even with the best techniques, you need to lose some to win some.

-Ignore what everyone else is doing – bid the amount that makes YOU the most money, whether that puts you 1st, 5th or 55th.

-Narrowly focused ad groups, each one a variation of a single keyword.

• Go for misspelled keywords and keywords written as one (i.e cheaphotels instead of cheap hotels). There is lots of traffic for these type of keywords at only a fraction of the cost.
• Pick keywords that don’t cost more than they are making you! Track your clicks very carefully and ad groups as much as possible.
• Always track keyword conversion, and split-test both your ads and your landing pages.

• Highly specific long tail keywords, divided into very tightly focused ad groups.
• Extreme relevance between keywords, ad text and landing page content (This works if you are an affiliate marketer).
• High quality landing page with loads of content, bearing links to and from sites which rank high for the keywords in organic search results.
• Continual experimentation for optimization – even if killer results are already being observed.

• Use dynamic ads: they help increase the CTR considerably, thereby bringing down the cost.

• Trial and error to see what makes most money for price paid is always best.
• I suggest go for a key phrase thats a moderate one. Like if there are 10000 searches for the main key phrase. You go for the one that has abt 3000 searches.. and you’ll get real traffic with lesser investment

I would say to make sure you get inside your customers heads. for example…


There are a few types of visitors…
The browser. The buyer. The person who wants freebies.
The browser is interested in something to do with a particular product, but isn’t sure if they want to buy. The buyer is searching on laser targeted keywords, usually keywords with the brand name in them and the guy who wants freebies is the kind of jerk that looks for anything that is free (or in marketing, buy through his own affiliate link).

Here’s a few things you should know…

• IF YOU ARE NOT MAKING SALES
  If you are not making any sales at all then you do not have a crowd that is hungry enough. OR, you are presenting a hungry crowd the wrong product. So in the end they don’t buy from you.

• IF YOU ARE MAKING SALES BUT NOT PROFIT
  If you are making sales but not profit then the vendor’s product is decent but they may not be giving you enough commission. OR, you simply just need to delete your non converting keywords.

• IF YOU ARE MAKING INCONSISTENT SALES
  This is very common with Marketing products where the market is fickle. You need to find out where your traffic is coming from.

Although it is somewhat tedious, I find that having very specific campaigns is more effective than blanket adgroups. For example, if you have following products:

• a) Product X Basic

• b) Product X Small Business

• c) Product X Enterprise

I would have 4 ad campaigns. One for blanketing searches on variation of “Product X”. Other 3 groups would be tailored to the specific products. The ad text should be tailored to fit the campaign so it reinforces what people are searching. Helps grab their attention when there are so many other competition ads.

I have a few ads running with it still, seems to be fine for me. Remember that if the keyword phrase is to long it’s going to use the default phase you use when creating the keyword insertion.

Also, if you’ve set up the position preference for the top 1-3 placements you may not be seeing the ad because it’s still needs approval.


When running with the position preference The best the ad can do is show on the right hand side. If the keyword phase in question shows AdWords ads in the blue above the search results those placements will be considered 1,2, and 3, leaving the right hand side to start at 4. This means your ad will never show until it’s be approved because you have it set to only show if it’s in the top 3 and google won’t let the ad show in that keyword phases top 3.
原帖地�: TechSpott - Computer and technology forums http://www.techspott.com//showthread.php?p=916

With adwords, is simple.You must bid high on the beginning, like for the top or second position.
原帖地�: TechSpott - Computer and technology forums http://www.techspott.com//showthread.php?p=916
This way you will get more clicks (although more expensive) but you will rank better on relevancy, and quality score. After just a few days you will check that the minimum bid needed for a specific keyword had been lowered. For instance, let’s say you advertise on the keyword youtube. You would want to deactivate content network ads this time…
Now let’s say that the youtube keyword minimum bid is 1 dollar. The guy on the top position is biding about $ 1.5
You shall bid 1.55 (leave some cents margin) for let’s say, 3 or 4 days. At the end of day 3-4 you will see that the minimum bid have dropped to 80 cents. You can now lower your bid to 1.45 and still be in the top position due to quality score.
the whole process repeats itself until the minimum bid for that keyword reaches 20 cents. This way, you can bid 35 cents for that keyword, and still be on the top position, while the other guy is biding 1.50 and in the second place.