March 19th, 2010, 05:21 AM
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Join Date: Mar 2010
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|  Tips for Improving CTR & Conversions
- Use the core/parent adgroup keyword three times in the ad text and display URL.
- Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact. (This will get you more clicks for your money).
- Bid higher on terms that have been converting well.
- If continual ad performance improvement is one of your goals, on campaign settings, change Ad Serving to “Rotate: Show ads more evenly” from the default “Optimize: Show better performing ads more often. Then A/B split test your ads.
- Sign up for LowerYourBidPrice’s Winner Alert’s, letting you know which ad wins statistically without having to manually check every adgroup all day long.
- Use a relevant call to action in your ads (Avoid clichés such as “Click here.” which won’t be approved by Google anyway).
- Make separate ad groups for keyword plurals for better bolding (note YSM bolds plurals in ads, Google does not, unless keyword is plural and keyword in ad is plural).
- Use prices in ads if:
- -Competitors are not using prices.
- -You are selling highly competitive commodity item in which people shop on price.
*May reduce CTR, but improve conversion rate by weeding out a certain percentage of non-buyers.
- Use specifics in ads: Percentages, names, product specs. Examples: Raise profits by 25%. Cut margins by 20%. Decrease skin oil by 10%.
- Use quotes & third party endorsements when factual and can be verified by Google. Ebert “Best movie 2007.” Oprah “My top five book.”
- From time to time use hyphens instead of commas as a slightly less common, and possibly more attention grabbing grammar tool.
- Use the words New and Free when true and appropriate.
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