March 19th, 2010, 05:26 AM
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Join Date: Mar 2010
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|  Account Efficiency Techniques and Time Savers
- Download the AdWords Editor to copy and paste campaigns and adgroups easily
- Separate & duplicate all campaigns and use one for Google + search partners and the other for the content network so you can see how each is doing from quick bird’s eye view without having to drill into each campaign.
- Clean out account of keywords with zero impressions after two months.
- Cross channel all other ppc platforms in order to see clicks and conversions from Yahoo!, MSN, Ask, Miva, Business.com, etc, all from your AdWords interface.
- Download account info into a csv using the AdWords Editor and send it to Yahoo! and MSN so they can bulk upload it. Do this after thoroughly optimizing the account, so your other ppc platforms mirror the same structure and keywords as your efficient AdWords account.
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