March 19th, 2010, 05:28 AM
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#1 (permalink)
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|  Increase Targeted Local Traffic
- For every campaign, duplicate it. Have one campaign that is manually geo-targeted for generic key terms/phrases and the other campaign for the same terms but with city and/or state added to the beginning or end. Example, one campaign has an adgroup for the key phrase Contract lawyer dallas which shows to all of US, another campaign adgroup had the generic key term contract lawyer, but will only show in Dallas.
- On the city/state stemmed keyword campaigns and adroups, use the state or city terms in the ad description text for more bolding and higher CTR.
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