March 19th, 2010, 05:30 AM
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|  Tips to Save Ad Space
- Instead of using the word “and” use an ampersand (&). It takes up two less characters and gives you more room to sell.
- Use certain understood and acceptable abbreviations to save space. Using AdWords As Market Research for SEO
- In the Reports tab, run a keyword report and look at high search impressions (not content targeting) on exact matches. Check for organic competition under those, and put your organic SEO efforts toward those keywords for even more clicks and conversions.
- Set up at least two conversion codes. This is a no brainier and belongs on a beginner’s list. If you don’t do this, you are flying blind or basing results on the “gut feeling” email leads and incoming calls are coming from ads and web presence.
- Apply for pay-per-action and use it. Bid according to how much you are currently paying for leads. If you don’t know that, run a keyword report and find out how much you have to spend before a click turns into a lead. This should be simple if you have your conversion codes set up.
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